SILVIA LORENA BARRERA

I am a Strategic Designer working at the intersection of AI strategy, venture building, product management, and human-centred growth with experience in Europe, the United States, Latin America, and the Middle East.I consult globally, coach founders, and share my insights at conferences. My work goes from strategy to hands-on delivery: from defining what to build and why, to designing and overseeing development end to end, scaling what works, and auditing and optimising what doesn't.

I work experience-first. I believe intentionally crafted experiences and interfaces are always a growth lever. Accessibility and the EU AI Act are the baseline from which everything is designed.At PwC I guided C-Level stakeholders across CEE and the Middle East through digital transformations, business model reinvention, and growth strategy, applying a strategic design approach to complex, multi-market challenges. As an intrapreneur within the firm, I also built PwC Austria's Digital Accessibility offering from scratch, from business case to market launch and delivery.I have also worked with the Social Impact Award and Impact Hub Berlin designing and running entrepreneurship programmes, and with the Financial Institute for the Development of Santander building sustainable business models between the public and private sector.

AI Programme Management

Most organisations are stuck between AI ambition, internal resistance, and compliance pressure, or have built prototypes nobody is using. I help teams design AI initiatives that bridge the gap between development and adoption, with governance, real oversight, and EU AI Act readiness built in.

Venture Building & Business Setup

Building a new business, product, or internal venture means making foundational decisions under uncertainty. I help founders and organisations move from idea to operational: validated concept, market positioning, operating model. Beyond strategic direction, I bring hands-on support to actually build it.

AI Product Management

Most products fail not because of bad ideas, but because of the gap between strategy and delivery. I work end to end: from defining what to build and why, through overseeing development, testing, and go-live, to the continuous iteration that keeps a product relevant after launch.

Design Thinking & Innovation

Most organisations want innovation but end up with workshops. I facilitate the strategic and creative process that moves teams from problem to solution, and build the structures that take initiatives into action and measurable results.

The 3A4 Accessibility AI Architecture Framework

A four-layer governance architecture for building accessible AI-native products. One page. Drop it into your next product brief or team onboarding.

The AI Prompt Starter Kit

Three research-backed, copy-paste prompts for websites, apps, and chatbots. Tested against EN 301 549. Use them in any AI coding tool you already work with.

Contact

I am always open to conversations about AI, product strategy, business models, accessibility, and what people are building. If something on this page resonates, or if you are working on something you want to think through, I would like to hear from you.

[email protected]

Based in Vienna, global reach

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